Personal branding
At first, it can feel kind of strange to think of a person as having a brand. After all, we’re not products, we’re people. And we have inborn personalities, not cultivated brands.
Anywhere a brand is visible, branding happens. As you develop your branding strategy, think about the places where your brand will take up space and be seen — online and offline. Ultimately, the goal of branding is to build a trustworthy, unique identity that differentiates you from competitors and communicates to your target audience that you’re exactly what they want.
At first, it can feel kind of strange to think of a person as having a brand. After all, we’re not products, we’re people. And we have inborn personalities, not cultivated brands.
Product branding is the action of branding a specific product. Just like personal branding involves cultivating a public vocabulary and aesthetic for yourself, product branding shapes how the world perceives your product through deliberate aesthetic choices.
Unlike products, which are easy to brand in visible and tangible ways, services are a little more challenging to brand. But that doesn’t mean brands can’t do it effectively—they just have to be willing to think outside the box.
If a company is a person, their corporate branding is how they express their personality. Corporate branding, just like other kinds of branding, is the series of design choices and actions that communicate key points about the brand.
Online branding, as the name implies, is branding that happens online. Unlike specific types of branding, like personal or product branding, online branding is a broad category that refers to all types of branding that happens on the internet.
In case it isn’t obvious from the name, offline branding is branding that happens offline. Much like online branding can encompass types of branding like personal branding, product branding, corporate branding and cultural and geographic branding, offline branding can encompass these as well.
A brand is basically a company’s personality; branding is the steps a company takes to express that personality. But, developing a unique persona does more than make a company feel like a character.
Great design goes beyond just picking the right fonts, colors, and imagery. We design intuitive websites that meld form and substance into a total user experience. Great web design guides users through a compelling, seamless journey that gets them to their destination — no matter what device they’re on.
We are glad to present to you our latest work.
Here you see an E-commerce Platform that was developed on a turnkey basis with further Advertising and Technical Support.